Don’t Hide It, Flaunt It!
Problem: Although this secondary school offered great courses it suffered from an unfavourable reputation and decreasing enrolment.
Solution: Rebrand the school as the fun, future forward education centre that it is… on the inside. The logo (the square with the die cut circle) was inspired by a very large sculpture that sits outside the main doors and is a call back to the days when the school focused on trades. The logo was used as a consistent element throughout the campaign in various incarnations–sometimes extruded, brightly coloured, and sometimes acting as a 2-dimensional frame. The school loved the campaign and even painted their concrete sculpture a vibrant blue to coincide with the new branding they received. As a result of the campaign, the school saw a boost in enrolment and 300% increase in web traffic.